Finnish research on the power of friends recommendation
The independent research organisation VTT institute in Finland has conducted very interesting research that tackles the issue where (and I quote from report) "users suffer from ignorance about available mobile services".If that sounds familiar it is because this is the basic raison d'etre for our Tribes product- i.e. The mobile internet is broken!
The research entitled the Dynamos project investigates how users are usually too lazy to use personalisation profiles properly to enable access to suitable content. Instead the findings indicate that recommendations from a friend are the most powerful method of distributing appropriate and relevant content.
We first came across this research in an article in the Feature with the subtitle: There's no better source of meaningful information than a friend, and some researchers now want to use this principle to offer pertinent services to mobile users.
The irony is this article finishes with the text: "VT plans to field-test Dynamos this year. If it proves useful, it's possible that phone companies could start using something like in the months to come.". BUT it's already here with Tribes why wait!
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