Location Based Search Google and Yahoo!
Russell (are all mobloggers named Russell?) Beattie has a good review of Yahoo's WAP based location search on his blog. Nice screen dumps describe how it worked very well.
Also then compares with Google's SMS based search:
While European Operators are offering such location based search facilities - as in all mobile apps- it really boils down to the quality of the data. Both Yahoo and Google's database of (paying!) service suppliers is far superior to anything any MNO in Europe (or US) can offer.
Unfortunately neither Yahoo! nor Google appear to be taking Europe seriously as yet with this kind of data. If anyone knows otherwise please let me know. Otherwise we are in the usual downward cycle of limited MN aggregated data with resulting limited takeup.
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