More on WAP advertising...Coca Cola joins the fray
The big brands are finally seeing the opportunity of WAP advertising. According to Clickz , Coca Cola have recently done two campaigns in Germany and Spain.But it seems that most brands see the WAP channel as nothing much more than brochureware at present. I call on brands and their agnecies to be a more creative and provide much more than the usual common and garden download of branded wallpapers and logos. This is unfortunately where most WAP advertising seems to be at the moment.
Alatto have recently completed a unique WAP advertising campaign for a major drinks brand in Ireland and UK, please see details in a single diagram below:
The unique point is that our Tribes service encourages the user stay browsing the mobile web with persistent brand placement.
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