WAP advertising
Another good article on WAP advertising on Clickz.Good case studies from major brands Nike, Walker Crisps (they will never break Tayto's hold of the Irish market. Never!), Mercedes and Levi's.
However these campaigns to date are still just in the WAP brochureware stage. That's if they exist at all - a good search could find no real WAP site for Walker's for example. Using Tribes brand managers for FMCGs can really exploit the WAp channel opportunity.
The Nike campaign is the most interesting I suppose as punters can use their "cellphone"to design their own runner, by sending instructions from phone to a billboard in Time Square.
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