Jumptap- another google adwords for mobile?
I have been asked to join the panel discussion on mobile content discovery at the Informa event Mobile Direct 2 Consumer in Barcelona next year. I see that amongst the panelists is a company I hadn't heard of before called Jumptap.
Had a look at their press releases and on first look seems to be another mobile search engine offering google adwords type placement of content. Nothing too original there as alatto's Tribes has been providing such a service live with operators for the last 12 months in Europe. They also offer a mobile search engine that autofills your search as you type , this however looks like a java or (worse again) symbian app so at minimum requires a download of a thick client to handset. Again I much prefer the paper thin client approach of Tribes that requires no download to handsets and hence works on all handsets immediately - with no download.
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