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Tuesday, January 03, 2006

The annual Mobinet mobile data usage survey

This annual AT Kearney/ Cambridge Business School research is very relevant for Tribes.

See interpretive text here and raw statistics are here.



Headline statistics particularly relevant to Tribes:

Penetration of data-enabled, multimedia phones has increased to 53 percent, with 56 percent of multimedia phone owners actually using it to browse their operator's portal, the internet or to access mobile email, and doing so at least once a month. This number stands in stark contrast to the 36 percent of users who used these services in 2004.

Doing some basic extrapolation of these data they imply that 29% of users in the surveyed 21 countries browse the operator's portal once a month.

More importantly this represents a 55% increase on 2004!. Looks quite probable that in 2006 mobile browsing will finally come of age.

BTW: This report is free!

and not only but also: Bliain nua fe mhaise dhuit!

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