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NY Times article on mobile advertising

An interesting article yesterday from the New York Times provides an overview of recent developments in mobile advertising/marketing in the US. According to research by Ovum the size of the mobile phone advertising market was only $45 million in 2005, but is expected to grow to $1.26 billion by 2009.

Potentially the US could leapfrog the European mobile marketing approach by deploying the latest mobile software technologies. In Europe mobile marketing has been stuck for some time in the quagmire of simple text messaging campaigns. In contrast the US is already experimenting (see ESPN example below) with video advertising on handsets. This would allow for interstitial video advertising while waiting for a download of the latest iTune or mobile game to your mobile. In other words a short advertising message is played to the user while they wait for a content item to download. This is now very possible with 3G high bandwidth mobile networks.


This fits nicely with the alatto Tribes approach which allows insertion of unobtrusive adverting banners while users browse the mobile web. See for example our recent campaign with Lucozade.

posted by alatto @ 10:33 AM