Bluetooth billboard advertising campaign
The male deodorant brand Lynx has launched an innovative wireless marketing campaign in Ireland. According to an article in the Sunday Business Post last week, several billboards around Ireland have been fitted with bluetooth transceivers and if punters come within range they are prompted to download some Lynx related content.
I am in the process of trying to see how this works in reality by approaching a poster. I will keep readers posted. Of course I must have bluetooth switched on on my handset. Which to me is a major stumbling block for bluetooth advertising.
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