Orange Portugal Upgrade Tribes
Optimus (i.e. Orange Portugal) have been so impressed by their deployment of Tribes that last week they launched a major upgrade and have now deployed our Mobile Search and Discovery Tool as the main search and discovery tool on their Zones portal. Essentially all top level pages on their portal have a link at the bottom under "More Sites" called "Discover". Discover uses our "Tribes" toolbar to bring each user to relevant sites within each category sorted by community and personal preferences.
You can view it yourself as Optimus have a nice "emulador"
that shows where our toolbar appears .
Unfortunately the emulator doesn't go down into the "Discover" links but you can see what the Discover toolbar is like from our usual demo aqui.
I would welcome any comments on this toolbar as we believe we are taking a unique approach to the issue of mobile discovery. We believe mobile browsing is about infotainment and content snacking and not about search or research. Most of the time users don't know what they are looking for. As IDC said at a presentation at CTIA " Supermarkets don't put milk and bread at the front of the store"
What do you think?
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