Advertising will be the ONLY revenue stream for mobile content
As the mobile content market matures (aka saturates) it is very apparent that advertising is going to be the key revenue opportunity for mobile content and app providers. The US mobile market has already realised that users won't pay for mobile browsing but are happy to watch some targeted ads in return for free browsing. See for example Zoovision which provides free mobile video content and is funded solely by advertising.
On this side of the (currently very stormy) pond Blyk is an MVNO due to launch in the UK which will provide FREE Voice and text service in return for advertising. Another example I came across today is pitch.tv. This is an interesting startup where users join a mobile community where they can exchange lots of free games , wallpapers and ringtones in return for receiving three SMS ads per month. Makes sense. Unfortunately I can't try the service for real as you must send a text to a UK shortcode to join.
1 Comments:
Surely. Mobile advertising is key to Cellufun's ability to offer free content to our audience. We see mobile advertising, especially of the in-game, product placement variety, as a key driver for mobile content.
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