Korean search engine more succesful than Google
... but only in Korea.An interesting article from Business Week and blogged by Ajit Jaokar describes an innovatiove Google Answers type search engine called Naver that is more popular than Google or Yahoo on Korea.
What he's talking about is a three-year-old initiative called
"Knowledge-In." The program lets users ask and answer questions on
anything from recipes for kimchi to the composition of rocket fuel.
Readers judge the responses, and the millions of folks who have
answered questions are ranked as "ordinary," "knowledgeable," "highly
knowledgeable," "supernatural," or -- for 22 truly prolific answerers
-- "gods." "Naver is great because you get all sorts of detailed
information in very specific questions and answers," says Song Han
Sil, a 25-year-old pianist in Seoul. "Many of my friends don't even
know that Google offers Korean-language service." The database now has
some 37 million questions and answers that can get returned with
search results.
However according to the Korea Times yesterday Yahoo are poised to take over the NHN company that owns the search service.
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