John Whelan is Off Portal and Off Net!

2 million MMS a day sent a day in Britain

According to the Mobile Data Association in the UK, MMS has finally come of age with over two million MMS a day MMS sent last October (06). This figure is interesting in that it begs the obvious question WHY DID IT TAKE SO LONG TO GET HERE? Other data from the same report show that now more than 50% of all handsets in UK are "picture capable".

Anyway it is still very good news and if you extrapolate the figures to Ireland it would suggest a healthy 200,000 MMS a day. In fact there is an argument to say the Irish figure is probably higher due to younger demographic and (allegedly) more messaging friendly users.

As always MMS is the laggard to SMS but it will always be this way as they are two very different media. The SMS figures from the UK over the New Year and Christmas show that 7 million SMS were sent an hour over the holiday period (see Figure below).


This is the first MMS data that the MDA have published as they have concentrated up to now on SMS and mobile internet usage analaysis. I look forward to more regular and informative data from them in this important area.

posted by alatto @ 10:21 AM