Innovative Mobile Ordering and Payment System
I have being working on a project to provide the IT systems to an innovative startup here in Dublin called NextDayNow.So what's so unique about this venture? You order via text (actually a free text number 50015) from a catalogue based in your local convenience store (see images below from the "Londis" store in Fairview, Dublin). You then pay at the convenience store counter and receive a conventional mobile phone top up voucher. Once you text the voucher code back to NextDayNow the the goods then arrive in the store the nextday. Simple!
Advantages:
- No Credit card required (Credit Card penetration in Ireland is remarkably low especially amongst younger people 18-25)
- Convenience Store can provide a wide range of goods that it would normally not make sense to keep in stock such as MP3 players, game consoles/software , inkjet cartridges etc.
- Perhaps most important of all - Trust. Punters tend to trust their local convenience store more than a website, as it is a concrete building with real people they can talk to at anytime.
The systems has been live now for several weeks and the take up has been great with many people buying purchasing high ticket items such as Sony PSPs etc.
If you live in Dublin check it out in the following locations:
XL Stop & Shop - Clontarf
Spar - Tonlegee Road
The Emerald - Donabate
Londis - Fairview
Village Shop - Malahide
Spar - Hilltop SC, Raheny
Rickard's - Rush
Londis - Rush
Spar - Swords Manor
many new locations coming on stream including stores in counties Louth and Meath.
1 Comments:
Very Innovative.
I am in Thailand at the minute, and the budget airlines offer payments via 7-Eleven and Mini-Mart stores. Same idea except purchase online, code texted to your phone and you simply go and pay in the store.
Best of luck with it.
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