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memphis.MMS.alerts
:: real revenue generation.:
As a mobile operator you are struggling with poor MMS traffic.
If only you could double MMS volumes every six months. With
Alatto’s MMS Alerts solution you can dramatically increase
MMS revenues in a matter of weeks. The Alerts solution is
part of a complete MMS Value Added Services (VAS) Platform
that provides the means to confidently plan continuous growth
and ease of innovation with MMS services.
:: generate a profitable return on
costly MMSC investment.:
MMS Alerts services are the key to significantly growing MMS
revenues. To date MMS traffic has been limited to P2P picture
messaging, with disappointing volumes. While operators will
continue to grow P2P traffic, the real growth in revenue will
only materialise with an attractive operator-provided MMS
alerts service in place.
:: convert SMS alerts subscribers to
more valuable MMS services.:
Encouraging SMS alert users to upgrade to rich content services
at a premium price represents an early potential return on
investment. This captive audience ensures a rapid return on
investment for new MMS services. It is important not to fall
into the trap of viewing SMS and MMS alerts as the same. The
premium price for MMS necessitates a rich content experience
for the end user and more control of alert timing and frequency.
:: manage the content provider eco-system.:
The MMS format is not truly understood by the majority of
content providers and barriers for third parties need to be
reduced. Operators want the benefits of specialist and innovative
content providers while using trusted brands for some services.
A platform is required to manage this eco-system giving the
operator choice of content providers with strong revenue reporting
tools. Likewise tools are needed for content providers to
create rich content and test the user experience on phone.
:: guarantee end-to-end service level
for subscribers.:
Receiving the video snippet of that crucial soccer goal an
hour after it happened is just too late. The higher the value
of the MMS alert the more time critical it tends to be. An
operator needs end-to-end control of time taken from raw media
to MMS creation, submission, alert generation and successful
receipt by subscriber. Selecting the right platform is crucial
to success of a premium alerts service.
:: flexibility to grow MMS VAS.:
MMS VAS are new and immature. In order to quickly exploit
market opportunities an operator requires a flexible platform.
With alerts much of the early flexibility is in packaging,
bundling services and promotions. However as new services
are required the platform needs to support these rapidly.
A single MMS Platform with all the required MMSC, billing
and customer care integration from an agile vendor ensures
the flexibility to drive profitable services.
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memphis.alerts.:
As a mobile operator you already have the subscriber billing
relationship, the MMSC infrastructure and most of the content
relationships to generate significant MMS alert revenue.
The missing link is an operator solution that also addresses
needs of subscribers and content providers.
The Memphis Alerts solution from Alatto addresses these
key requirements
::
key.benefits.
:: internal operator perspective.:
Control of the messaging infrastructure
and customer experience is crucial for the operator. Memphis
provides this level of control over a wide variety of service
aspects including content authorisation, rating models,
billing, end-to-end service levels, new service creation
and trust status of content providers.
Reducing Cost and Complexity is essential
for a profitable service. This is achieved through high
levels of intuitive self-service for both customers and
content providers.
:: customer perspective.:
Attractive Content is the primary reason
customers pay for alert services. Content is optimised for
the MMS experience on their handset and diversity of content
is assured. The solution allows the operator to easily set
up attractive bundling options and trial offers for subscribers.
Ease of Use for subscribers and choice
of channel to manage alerts is critical for widespread use.
Web and WAP interfaces allow single click activation and
include a range of unique user-friendly features. Simplified
SMS interaction is also supported.
::
content provider perspective.:
Ease of Submission of content is critical
to encourage the right mix of content providers. Memphis
Alerts includes simple yet powerful web submission tools
along with standard interfaces that reduce barriers dramatically.
Flexibility of the solution in areas such
as service creation and bundling really allow content providers
to innovate. This is enhanced with concept of trusted content
providers and privileges.
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