News and Press Releases

Vodafone launches new 3G multimedia services powered by Alatto

Dublin, Ireland, 21st June 2005


Vodafone customers can now access videos of the latest GAA action direct to their 3G phones using the Alatto value added service platform.

Alatto Technologies today announces that the newly launched Vodafone Live! 3G Video Alerts service is powered by the Alatto value added service platform.

Vodafone Live! 3G Video Alerts provide a rich new experience for Vodafone customers. Customers can now have full colour video pushed to their phones of the latest action from the GAA Championships, Entertainment News and Celebrity Gossip. This adds a complete new dimension to getting news “on the move”

"Video Alerts is an essential element of the multimedia Vodafone Live! 3G experience" according to Martin Wells, Head of Consumer Data, Vodafone Ireland. "We are delighted with the new value added service platform from Alatto that allows us to offer exciting Video Alert services to our customers. Timely delivery of exclusive multimedia content is a critical differentiator for us in the 3G marketplace."

A whole array of new services are now available to Vodafone Live! 3G customers in Ireland. The Celebrity Gossip service keeps customers entertained with the latest showbiz news , top Premiership club news is now a necessity for true fans and a new Rugby package enables you to keep informed on your teams progress. The Alatto platform automatically uploads content feeds and transforms them to MMS messages and delivers them to the handset.

"Vodafone Ireland is a valued customer since 2002, but this project is the most significant to date and we are very excited by the rapid take up the Vodafone’s 3G services." commented Neil Flanagan, CEO, Alatto Technologies Ltd.


About Alatto
Alatto Technologies is a leading provider of multi-media solutions for network operators. With its unmatched expertise in mobile multi-media since 1999, Alatto enables its customers to rapidly generate a return on their network infrastructure investment. Alatto has a proven track record of delivering for customers such as Vodafone, O2, Orange and 3. Renowned for innovation Alatto has a reputation as a world leader in innovative ARPU boosting services. Visit www.alatto.com.


About Vodafone Ireland
Vodafone is Ireland's leading mobile phone operator with a customer base of over 1,953,000 people and a total of 1,700 employees. Vodafone holds 51% of the market share in Ireland, with mobile penetration in Ireland now standing at over 90%. Vodafone remains the only operator in Ireland to launch commercial 3G services.