News and Press Releases

OPTIMUS LAUNCHES TRIBES CONTENT DISCOVERY TOOL IN PORTUGAL

Dublin/Lisboa, 26st October 2005

Optimus (Orange Portugal) is the first operator in the Portuguese mobile market and seventh operator in Europe to launch Tribes, a personalised search engine of Portuguese and foreign sites via the Optimus Portal brand "Portal Zone".

According to Fernanda Vasconcelos, Content Manager at Optimus: "In addition to the characteristics of a search engine, Tribes has additional functionality that permits its users to classify the various types of contents being researched by means of a coloured header, HOT or NOT , to move on to other contents using the NEXT button, or to set preferences via the pink button."

Optimus went on to say: "This innovative service has been hugely successful throughout Europe and has now arrived in Portugal through Optimus, underlining the company's strategy of pioneering the launch of innovative tools that greatly enhance agility, mobility and optimise the time spent by each client."

John Whelan Founder of alatto said "Orange Portugal joins our other recent deployments of Tribes on seven other operator portals in Europe including Telfort (Holland), Orange/Mobistar (Belgium), and Telering (Austria). These deployments all launched within the last 6 months have delivered on average a five (sic) times increase in mobile data consumption"

About Tribes:

Tribes is a new way of rapidly accessing the best sites on your mobile phone through the addition of a toolbar with the following buttons:

Take me to the next site.
I like this site. It's been added to My Favourites. Now I can share it with my friends.
I don't like this site. Don't bring me to it again.
Personalise Tribes by selecting the categories I like. See My Favourites, Top 10 sites and more.

For more details on how Tribes can boost your mobile data consumption please contact alatto at +353-1-209-0700 or email: tribes@alatto.com

About Alatto

Alatto Technologies is a leading provider of multi-media products and services solutions for Mobile Network Operators, Brand Owners and Content Portals. With its unmatched expertise in mobile multi-media since 1999, Alatto enables its customers to rapidly generate a return on their investment. Alatto has a proven track record of delivering value for customers such as Vodafone, O2, Orange, 3, Jamba and Lucozade. Renowned for innovation Alatto has a reputation as a world leader in innovative revenue boosting services. Visit www.alatto.com.

About Optimus

Since its launch in 1998, Optimus has been continuously growing in the Portuguese market with one goal in mind: to lead the Portuguese telecommunications market by offering high-quality services and mobile phones to its customers that make people's lives easier.

Optimus is the only telecommunications operator in the world to have received three GSM Awards for three consecutive years and has been recently recognized by the national telecommunications regulator as the best network operator in the Portuguese market. More information about Optimus is available at http://www.optimus.pt.