| Vizzavi
Selects Alatto to Provide MMS Products
Vizzavi Deutschland GmbH has announced the appointment of
Alatto Technologies Ltd to supply consumer applications for
Vodafone’s Multimedia Messaging Service (MMS).
Vizzavi Deutschland is the wireless focused, multi-access
portal jointly owned by Vodafone Group Plc and Vivendi Universal
SA. Vizzavi is the exclusive mobile portal for all Vodafone
D2 customers. In this role, Vizzavi is Vodafone’s content
brand. Alatto Technologies is a Dublin-based wireless strategy
and implementation specialist.
Under the agreement, Alatto will supply a range of customised
MMS products that differentiate Vizzavi Deutschland’s
service offering and are relevant to its target audiences.
Subscribers with MMS enabled mobile phones will be able to
send and receive rich multimedia content, including animated
colour images and audio clips.
In addition to providing compelling content that will be readily
understood and appreciated, Alatto will provide a complete
end-to-end service, including integration with Vizzavi’s
Multimedia Messaging Service Centre (MMSC), billing systems
and CRM systems.
Alatto will also supply its proprietary Digital Rights Management
(DRM) solution, which was developed in response to operators’
concerns about piracy and free distribution of valuable multimedia
content. Alatto’s approach to DRM facilitates the growth
of MMS by protecting content owners’ revenue while allowing
end-user "super-distribution", the viral, fun factor
that has been a key driver of text messaging’s popularity.
"The partnership with Alatto represents an initial step
in offering Vodafone’s mobile customers a portfolio
of exciting and compelling multimedia applications,"
said Kai Henniges, Vizzavi’s Business Develoment Manager.
"We are confident that Alatto’s expertise and track
record of delivering compelling user-friendly applications
will set us apart."
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"Quality
content which is carefully tailored to the needs of specific
customer segments is the main determinant of value in the non-voice
market," said Neil Flanagan, Head of Product Development
at Alatto. "We are delighted to help Vizzavi Deutschland
realise its vision of combining a strong brand, quality content
and innovative service by delivering MMS products within an
accelerated timescale".
About Vizzavi
Vizzavi is a 50/50 joint venture between Vodafone Group, the
world’s leading mobile communications company and Vivendi
Universal, Europe’s leading media company. Vizzavi aims
to be the leading multi-access portal in Europe by excelling
in mobile services, entertainment and shared content. Vizzavi’s
content and services can be accessed via a number of different
platforms, including mobile handsets, personal computers, personal
digital assistants (PDAs) and eventually iTV (interactive TV).
Vizzavi was established in July 2000 and now serves 7.3 million
customers in UK, France, Germany, Italy, Greece, Netherlands,
Portugal and Spain. For more information on Vizzavi please go
to www.vizzavi.net or contact media.relations@corp.vizzavi.net
About
Alatto
Alatto Technologies Limited is a leading supplier of consultancy
on revenue generating services and applications in the wireless
space.
Alatto
is a privately funded company based in Dublin, Ireland and was
founded in 1999. Clients include leading 2G and 3G telcos in
Europe and Asia, suppliers of mobile applications, System Integrators
and enabling technology companies. For further details, please
visit www.alatto.com
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