3G Revenue Strategies
(Wireless Europe Magazine, May 2001)

Alatto, The Dublin, Ireland based provider of 3G consultancy services is involved in the Manx 3G project and sees it as a unique learning experience. "This work has helped us indentify the boundaries of what the technology can and cannot do. Its all very well carrying out thought experiments with concept devices, but it has been refreshing to develop real applications using a 3G handset that is available now." says Alatto's Dr. John Whelan.

According to Whelan the project is all about generating revenue, and Alatto is developing applications with this in mind. These include betting applications and an inshore navigation system for small craft, that will exploit the rich interface and bandwidth provided by Manx Telecom. An Alatto analyst adds that the trial will help to answer the $100 billion question - how will companies get returns on the total predicted investment in next generation mobile technology across Europe. When the Isle of Man network and services roll out European telcos will get their first real glimpse of what this answer might be.